Hiii Friend!!\u00a0<\/p>\n\n\n\n
Here are a few thoughts my team and I had when organizing my Amazon storefront to optimize conversion- in case they are helpful!!\u00a0<\/p>\n\n\n\n
1. We Focus On Halo Purchases<\/strong><\/p>\n\n\n\n My main objective when putting together my storefront was to make the shopping experience as easy as possible for the shopper,\u00a0AND showcasing products that are most likely to receive clicks- ideally based off data. My strategy is to focus on products that I know my audience will click on and dropping cookies from the clicks. The cookies capture any halo purchases of fuller carts meaning more commission!\u00a0<\/strong><\/p>\n\n\n\n 2. Utilize Ideas Lists To Organize Content<\/strong><\/p>\n\n\n\n Think of categories that shoppers will be interested in. Examples of categories I have are: Weekly Bestsellers, Summer Must-Haves, Home Decor, Home Organization, Jeans & Pants, etc.\u00a0<\/p>\n\n\n\n 3. Linking Strategy<\/strong><\/p>\n\n\n\n We often add the same products to different ideas lists if they apply. Again, we want the shopper to find what they\u2019re looking for easily without any confusion. For example, I\u2019ll link the same canopy beach chair in these ideas lists I have: Summer Must-Haves, Outdoor Seating Finds and Home Favorites<\/p>\n\n\n\n The order you link products in each ideas list is important! You want the first item the shopper sees to be the most popular and eye-catching one. We often change up the order products are listed if we know there are certain items that are getting more clicks!<\/p>\n\n\n\n You can pin up to 8 ideas lists so make sure the ones you pin are the ones you want front and center!<\/p>\n\n\n\n 4. Making Titles\u00a0<\/strong><\/p>\n\n\n\n I suggest making the titles short and to-the-point for easy navigation and adding a short personal intro to each ideas list. For example: \u201cAffordable home goodies I love!\u201d, \u201cPretty and practical organizational finds\u201d or \u201cLaundry favorites\u201d.<\/p>\n\n\n\n 5. Increase Visibility\u00a0<\/strong><\/p>\n\n\n\n Add Photos and Videos to increase your visibility. You can add Collages and Livestream videos as well! You can link 15 products for each photo post and 10 products for each video post.<\/p>\n\n\n\n If hero items sell out, you can update posts with the items from another retailer selling it on Amazon or similar.<\/p>\n\n\n\n 6. Consider The Curations Feature\u00a0<\/strong><\/p>\n\n\n\n<\/ol>\n\n\n\n
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