A quick guide for Creators who want to grow smarter, monetize better, and build with more freedom

Beautiful content alone isn’t enough anymore.

Organic reach has changed.

And the Creators still scaling have changed too.

They’ve diversified.

And they’ve learned to think like a CEO first, Creator second.

In this guide, I’ll focus on two main ways Creators can monetize:

1) ORGANIC = NURTURE

This is where you build trust, connection, and community.

2) ADS = MONETIZE

This is where you drive conversions and create scalable revenue.

These do not compete.

They complement each other.

Organic builds the relationship.

Ads help you build passive income and reach more people who can be come a part of your community.

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START HERE: MAKE YOUR CONTENT EASY TO SHOP

Ask yourself:

Is your Instagram easy to shop?

Yes, automations are helpful. But they are not the whole strategy.

Some people want to DM.

Some want to click.

Some want to browse passively.

Your link in bio should have a strong strategy. If not, you are leaving money on the table.

Quick wins:

• Remove as many barriers to purchase as possible by having only one link in your link in bio (you can then put all your storefronts and links inside your one link in bio)

• Feature your most recent posts, best retailers and top-performing products above the fold 

• Make your link in bio mirror your Instagram posts so they are easy to find and shop

• If running ads, put your Meta pixel on your link in bio to help make your ads smarter

GoToLinks does all of the above. I made it for me and you can have it too if you want it. Click here to try it for free!

ORGANIC TIPS YOU CAN USE RIGHT NOW

If you’re focused on organic:

• Lean into carousels. They are one of the strongest formats right now.

• Create content that is useful, saveable, and shareable.

• Repeat winning formats instead of reinventing everything.

• Build content around what your audience already wants help shopping for, based off your analytics

A simple question to ask:

Is this content just pretty, or is it also useful and easy to act on?

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MONETIZATION TIPS YOU CAN USE RIGHT NOW

If you’re an Amazon Creator:

• Take Creator Connections seriously

• Start with brands and retailers you already know and love

• Build a list of your go-to retailers on Amazon and favorite product categories

• Look there first when deciding what to share next so you can opt into Creator Connections right away

It’s basically “free” money and can make up 20% or more of your commission. Don’t miss out.

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ADS: THE SECOND PILLAR

Not boosting.

Not random spending.

Not guessing.

I’m talking about building a profitable ads portfolio.

They can help you:

• get more eyes on winning content

• grow your revenue

• grow your community

• build a business that is not fully dependent on organic reach

Think of ads as a separate pillar:

Organic nurtures.

Ads scale.

Together, they create a stronger funnel and a stronger business. And when done correctly to optimize affiliate links, they can “print money.”

Drivven is our ads agency and this is exactly what we do. We specialize in building profitable ad portfolios specifically for Creators. 

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THE MINDSET SHIFT

CEO first. Creator second.

This matters now more than ever.

To grow in this era, Creators need a business lens:

• Have a growth mindset

• Be proactive instead of reactive

• Look for opportunity instead of scarcity

• Delegate when needed

• Build systems, not just posts

• Make decisions that create leverage

Change is inevitable.

There is always opportunity.

Opportunity to solve.

Opportunity to learn.

Opportunity to scale.

Opportunity to serve.

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A QUOTE I LOVE

“If you keep doing what you are doing, you will keep getting what you’re getting.”

If you want different results, something has to change.

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IN 3 WORDS:

SHIFT

The landscape has changed.

ORGANIC

Nurture your audience and make it easy to shop.

ADS

Use smart systems and strategies to build passive income. 

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FINAL THOUGHT

For the first time in 10 years, I’m working less while making more.

I still love the hustle. But I also love hustling on my own terms.

This is our time as Creators to be more intentional with how we spend our time, money, and energy so we can create the biggest impact in the most efficient way.

You can absolutely thrive in this new era!!

But it takes more than creating.

It takes building.

Cheering you on!!! Love you!!!

Xo,

Jen